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Pradeep Gunda

Senior designer and UX strategist with expertise in digital experiences, service design, and product design.

I bridge user needs, business goals, and technical execution, with hands-on front-end experience, to create intuitive experiences that drive engagement, adoption, and measurable impact.

Skill & Experience

Education

  • Master of Leadership and Innovation

    University of Queensland
    2019 - 2021

  • Bachelor of Computer Science

    Osmania University
    2001 - 2004

Certifications

  • Designing and Building AI Products and Services

    MIT xPRO
    Jan 2025

  • Design Thinking: From Insights to Viability

    Stanford GSB Executive Education
    Oct 2022

Experience

  • Senior UX/UI Manager

    Henry Schein One - DentalPlans
    2022 - running

    Manage DentalPlans and affiliate websites, leveraging UX analytics to drive improvements in user experience and conversion rates.

  • Senior UI Designer & Developer

    Virtual Atlantic, Inc.
    2011 - 2022

    Built 50+ responsive websites across industries and designed the UI for ‘JetPack’ accreditation software, driving ~200% revenue growth.

  • Web Designer

    SumTotal Systems
    2006 - 2010

    Designed marketing collateral and managed website updates, email campaigns, and newsletter templates as part of the marketing team.

Skills

 

Design & UX

  • User Research & Testing
  • Visual & Interaction Design
  • Wireframing & Prototyping
  • Design Systems
  • Customer/User Journeys
  • Design Thinking
  • Banner & Campaign Design
  • PPC Ad Design

Front-End & Web

  • HTML5 & CSS3
  • Responsive Design
  • Angular Material
  • Javascript

Marketing & Growth

  • Brand Strategy & Positioning
  • Content Design & Storytelling
  • Landing Page Design
  • UX for Growth & Retention
  • Social & Ad Creative Design
  • Email Marketing Design
  • A/B Testing & Optimization
  • Conversion-Driven Design

My Daily Tools

  • Adobe Creative Suite – Visual Design & Branding
  • Figma – UI/UX Design & Prototypes
  • FullStory & GlassBox – UX Analytics & Session Replay
  • Visual Studio – Front-End Development
  • GitHub – Version Control & Collaboration
  • WordPress VIP – Content Management & Sales Campaigns
  • HubSpot – Email Templates & Website Popups
  • Convert – A/B Testing & Experimentation
  • Lovable and Figma Make - Functional & Interactive Prototypes
  • Midjourney – AI-Generated Visuals
  • Synthesia & HeyGen – AI-Generated Video Content
  • Veo 2 & Runway – Advanced AI Video Creation
Portfolio

Some of the Brands I’ve Worked With

  • Brand 1 logo
  • Brand 3 logo
  • Brand 5 logo
  • Brand 6 logo
  • Brand 7 logo
  • Brand 8 logo
  • Brand 2 logo



Featured Projects


Aetna Dental Offers

Website Redesign

Aetnadentaloffers.com is an informational website focused on Aetna savings and insurance plans, helping users explore affordable dental coverage options and find participating dentists across the U.S.


What I did:

  • UX Research & Strategy
  • Design Mockups & UI Planning
  • Frontend Development
  • Hubspot Email Templates
  • Landing Page and Banner Design
  • Custom Icon Design

Aetna

DentalPlans

Website Redesign

DentalPlans.com is an online marketplace offering affordable dental discount plans. It helps individuals and families access quality dental care through a nationwide network of dentists.


What I did:

  • UI Design & Mockups
  • UX Analytics & Improvements
  • Frontend Development
  • PPC Landing Page Design
  • A/B Testing & Experimentation
  • Sales Campaign Creatives
  • Meta & PPC Banner Ad Design
  • AI Generated Videos

Jetpack

Accreditation Management Software

Jetpack Accreditation Management Software streamlines accreditation and compliance through centralized documentation and automated workflows. It is trusted by high-profile clients, including national security agencies, to manage complex accreditation processes securely.


What I did:

  • Design System & Style Guide
  • Logo & Product Design
  • UI & Interaction Design
  • High-Fedility Prototypes

Jetpack - Accreditation Management Software

Zoohackathon

An initiative of the U.S. Department of State (OES Bureau)

A dedicated website for Zoohackathon, a global conservation hackathon using technology to fight wildlife trafficking. The site presents the initiative’s mission, event structure, and projects while delivering a clean, intuitive user experience.


What I did:

  • Website Strategy and Planning
  • Brand Identity and Logo Design
  • Website Design
  • Frontend Web Development


Contact
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